DR. REGINE MURADIAN

case study

Key Results

Over 1 billion + impressions in the first three months of service

Next book deal in the works

Established as a thought leader

Consistent placements in top-tier online publications

The client

Dr. Regine Muradian is a licensed clinical psychologist, author, speaker, consultant, and mental health advocate. In her clinical practice, Dr. Regine works with children, adolescents, adults, and couples who present with a wide range of emotional, behavioral, and adjustment problems, such as depression, anxiety, relationship issues, Executive Functioning, and ADHD. Dr. Regine guides her clients to achieve inner peace first, in order to discover where the conflict or stressor originates.

Her first self-published children’s book, Franky and the Worry Bees, was released in September 2020. When COVID-19 hit in March 2020, Dr. Regine found how difficult it was to connect with patients over a screen, so she began to use a lot of illustrations—thus, the idea for her book was born.

The situation

Dr. Regine came to us with her passion project, a children’s book series, starring Franky. She was exploring a variety of book promotion ideas and got on the phone with us. We clicked right away—Dr. Regine grew up in the South of France, speaks five languages, and shares our values.

The pandemic showed no signs of slowing down, and we encouraged Dr. Regine to take the leap and publish her first book as soon as possible; it tackled such relevant and timely topics when it came to stress and anxiety.

Right out of the gate, we were able to secure Dr. Regine opportunities to provide her expert commentary in top-tier outlets such as Huffington Post, Healthline, Lifehacker, FabFitFun, Nike Coaching, and Architectural Digest. She has also consistently appeared on well-known podcasts and talk shows.

With the pandemic at play, we created virtual options for Dr. Regine to read her book via social media and Zoom to school children, parents, mental health clinics, and more.

Dr. Regine is currently finishing her next book in the Franky series and we are developing a media relations strategy around this project.

Lena Rose PR implemented the following:

Streamline new messaging across all Dr. Regine’s marketing + press materials
Strategic international media outreach, positioning Dr. Regine as a sought-after expert in her field
Intentional book reviews in top-tier publications
Secure placements in gift guides and product roundups
Pair Dr. Regine up with a variety of local + national mental health organizations
Carefully select influencers to promote Dr. Regine’s book via a variety of activities
Virtual book readings, Q&As and appearances on appropriate social media platforms
Handle incoming media inquiries

DR. REGINE MURADIAN has been featured in:

Dr. Regine Muradian Logos

“Right from the start, I knew Lena Rose PR was the right fit.

Within one week of signing I was featured in multiple outlets such as Huffington Post, FabFitFun and Healthline to name a few. Charlotte is organized, efficient and delivers results. I am beyond excited what is next to come as she has pushed me to be the best I can be. I am excited to continue our work together as I have two new books coming out in 2021. I am confident that the team will continue to deliver results beyond my expectations. Believe in yourself and your brand because Lena Rose PR will!”