MOON CYCLE BAKERY

The situation

We came across Moon Cycle Bakery while browsing online, right as they were preparing to launch their company + Kickstarter campaign. We hopped on the phone with Devon Loftus and were immediately hooked. All of our values aligned; we were thrilled to be able to support her entrepreneurial journey and mission to provide better support for women at every stage of their lives.

We first dove into, “What is PR, and what role will it play to help me meet my Kickstarter goals?” and went through a few PR campaign ideas. From there, we determined Moon Cycle Bakery’s strategy would be multifaceted to start off, and once the initial Kickstarter goals were met, we would begin to further refine our targets.

As a result of our work, Moon Cycle Bakery far exceeded their initial Kickstarter goals, and a long-term relationship was formed. Moon Cycle Bakery and founder Devon Loftus were featured on top-tier platforms such as Parents, Refinery 29, Well + Good, Forbes, Elite Daily, and many more: they also appeared on a variety of talk shows and podcasts. We ultimately garnered over 7 billion impressions. 

We were able to establish Devon Loftus as a thought leader and Moon Cycle Bakery as an innovative and essential company for women, which ultimately resulted in increased product sales and a cookbook deal with Storey Publishing.

Lena Rose PR also assisted in the publicity campaign surrounding the cookbook launch in 2021, which landed the Moon Cycle Cookbook at the top of Amazon best-seller lists as well as a Nautilus Award win.

Moon Cycle consistently comes on and off retainer surrounding product launches and other various brand developments. Stay tuned for founder Devon Loftus’ next book, set to be released in April 2023 via Tarcher Perigee.

Lena Rose PR implemented the following:

• Streamline messaging across all Moon Cycle Bakery marketing + press materials, and update founder headshots + bio

• Strategic national media outreach surrounding Moon Cycle Bakery’s launch, working a variety of angles including women’s health + wellness, entrepreneurship, food + nutrition, parenting, and more

• Secure and coordinate media + influencer sample requests

• Earn placements in gift guides and product roundups

• Collaborations with key businesses across the U.S.

• Intentional product reviews in top-tier publications

• In-person and virtual appearances at appropriate conferences + expos 

• Assist in the development of Moon Cycle Bakery’s book proposal

• Strategic national media outreach surrounding the launch of the Moon Cycle cookbook alongside Storey Publishing.

• Handle incoming media inquiries