THE GIRLS CO.

case study

Key Results

Named the #1 solution for period cramps by Real Simple

Over 1 billion + impressions in the first three months of service

Established the founders as experts in their field

Consistent placements in top-tier online publications

The client

One fateful day in an entrepreneurship class at Brigham Young University, Abby Warner, Taimi Kennerley and Zoia Ali were placed together in a group. They became fast friends, and were coined “The Girls.” Little did they know that this class would lead them to eventually found The Girls Company and launch their signature product: The Band (the world’s thinnest heated band, no electrical cords or outlets required). Their mission? To make period cramps suck less. Because life shouldn't stop when your period starts. Period.

In order to bring their vision to life and get the necessary funding, The Girls entered a variety of business competitions. They stood out at every event they attended—they went on to become the first all-female team to win first place at the International Business Model Competition.

PR campaign for The Girls Co based in Utah

The situation

The Girls Co. discovered us through the press our client Moon Cycle Bakery had done. They had recently received the finalized version of their product and were ready to hit the ground running to gain exposure. They had been featured in a few of their local outlets in Utah, but had never experienced a thoughtfully developed PR campaign.

We tested out their product for ourselves and knew that we had to help share their creation with women around the world. We went through a variety of exercises and PR campaign examples to determine the appropriate target audiences/angles—then got to work.

Our PR tactics resulted in The Girls Co. being named the number one solution for period cramps by Real Simple; they received coverage from top-tier publications such as Sweety High and Utah Business Magazine. We had The Girls appear on a variety of talk shows and podcasts in order to build their credibility in the entrepreneurial and women’s health spaces.

We continue to advise The Girls on a variety of business decisions, as they work to further develop their brand and supportive community.

Lena Rose PR implemented the following:

Streamline messaging across marketing + press materials for The Girls Co., and develop founder bios
Strategic national media outreach to properly introduce The Girls Co., their mission and products to the public
Secure and coordinate media + influencer sample requests
Earn placements in gift guides and product roundups
Collaborations with key businesses + public figures across the U.S.
Intentional product reviews in top-tier publications
Handle incoming media inquiries

The Girls Co. has been featured in:

The Girls Co. Logos

“We have LOVED working with Charlotte! She is so on top of things and super responsive.

She helped us to be named the #1 solution for period cramps by Real Simple in addition to getting us on camera, podcasts and online hits. She is always looking for ways to help us as a brand and makes sure that everything we do aligns with our company values. She makes sure she understands you, your values and your brand so that she can align you with opportunities that are a good fit. She is amazing and we highly recommend her to anyone, especially a small business or startup, looking for PR.”