GTF CONNECT LOS ANGELES

case study

Key Results

Over 60% increase in ticket bookings from previous year

Features in local calendars, newsletters and media

Booked acclaimed conference speakers and VIP awards attendees

Fostered connections between U.S. and German greentech pioneers

The client

The GREENTECH FESTIVAL (GTF) is Europe's leading sustainable tech event and was launched by Formula 1 World Champion, Nico Rosberg, and Greentech entrepreneur, Marco Voigt, in 2019.

GTF CONNECT is an international event series initiated by the GREENTECH FESTIVAL, which first took place in London in 2021. They’ve expanded globally, and their aim is to celebrate and promote green change across the entire planet, as this world urgently needs sustainable transformation. Each event typically consists of an AWARDS evening, honoring the greatest minds of the greentech industry, followed by a CONFERENCE where attendees can experience a variety of panels, activations and exhibitions, as well as green start-up slams, investor meetings and networking opportunities.

GTF’s 2024 tour took the team to Berlin, London, and Singapore before their final stop of the year at The Avalon Hollywood in Los Angeles. Lena Rose PR came on board for this LA stop to provide local expertise.

The situation

The marketing and publicity team at GTF came to us looking for experts on the LA media landscape in order to propel their event attendance and help them secure high-level panelists and conference speakers, VIP GREEN AWARDS attendees, media partnerships and press placements. This was their second time hosting their AWARDS and CONFERENCE in LA, and by bringing on a local PR agency for the first time, they benefitted from boots on the ground intel regarding location, dates, news cycles, target guests, press, and more.

Through a variety of pitch angles and strategic media + community outreach, pre and post-event press releases, as well as local calendar and newsletter listings, GTF Connect LA saw an increase in ticket sign ups from 351 tickets the previous year, to 841 tickets booked in 2024. Additionally, we locked in a variety of VIP GREEN AWARDS attendees, and conference speakers + panelists through our rolodex of connections. We also secured conference press passes for local media, assisted on-site for real time interviews and conducted post-event activities.

Lena Rose PR implemented the following:

Reintroduce GTF Connect LA to key stakeholders and media at the national and local level
Secure placements in local events calendars
Strategic media outreach via a variety of pitch angles
Recommend and secure strategic high-level conference speakers and awards attendees
Assist in the development and distribution of the pre and post event press releases
Secure well-aligned media partnerships
Act as the liaison between GTF’s marketing, conference and awards team and local influencers, speakers and media
Draft articles and collateral to streamline messaging catering to target U.S. audiences
On-site event support

GTF CONNECT LA has been featured in:

GTF Connect LA Logos

GTF Connect Los Angeles event public relations

“Lena Rose PR was an invaluable partner for GTF Connect’s second year in Los Angeles. From the get-go, the team was quick to communicate and provide us with the target lists we requested.

Both our AWARDS and CONFERENCE teams were impressed with the caliber of work and results Lena Rose PR put forth. Being a German based company, there were many factors we were not aware of in terms of local news and happenings in the U.S. and in Los Angeles, and Lena Rose PR shed light on obstacles we might have been up against, or events we needed to take into consideration when promoting our AWARDS and CONFERENCE. They were also very accommodating in terms of budget and timelines, and our visions and values aligned well. I thoroughly enjoyed working with them and cannot recommend Lena Rose PR enough for any awards or conference needs.”