ORGANIZED JANE

case study

Key Results

Over 3 billion+ total impressions

World-renowned paid international speaking gigs

Landed a book deal

Regular TV appearances in top markets across the U.S. and Canada

The client

Jane Stoller, aka Organized Jane, is a Swiss-Canadian life-biz organizer, speaker, author, and university instructor whose passions lie in decluttering spaces and organizing business processes. With a proven track record in both the corporate and entrepreneurial realms, Jane has spent the last decade helping unprofitable businesses become profitable. Not only do Jane’s strategies impact her clients’ work environments, but their personal lives as well—all organizing processes start with the closet.

Stoller has penned two noteworthy books, launched a product line, and currently sits on the Forbes Business Council.

The situation

When Jane first came to us back in 2018, she had gone through a few book marketing strategies that were unsuccessful. She had just left the corporate world and knew she was ready to take the leap to relaunch her business that had failed the first go around—she just hadn’t found the right support team.

We took a step back and analyzed the content she had. We discovered that her brand, website, social media accounts, and messaging were not media ready. We knew we had to work quickly to reposition her with our go-to branding and web expert Jennifer Miranda, all while executing a well-thought-out PR strategy.

Over the last five years, Lena Rose PR has since led many strategic public relations campaigns for Organized Jane’s various projects: earning her placements in top-tier outlets such as InStyle Magazine, New York Magazine, Forbes, Apartment Therapy, The Vancouver Sun, and many more. We have also secured her regular talk show guest appearances as an in-house organizing and productivity expert in top markets across the U.S. and Canada. Our media relations activities for Organized Jane resulted in over 3 billion impressions.

We were able to establish Organized Jane as a thought leader + go-to source, which ultimately lead to world-renowned paid international speaking gigs and landed her a book deal with Wiley Publishing—Jane penned Decluttering for Dummies for their infamous Dummies series.

Organized Jane consistently remains on retainer for PR maintenance and regular appearances, and we are currently working on her third book, coming soon!

Lena Rose PR implemented the following:

Streamline new messaging across all Organized Jane marketing + press materials
Strategic media outreach in Organized Jane’s local Canadian markets + national in the U.S., positioning her as a sought-after expert in her field
Intentional book + product reviews in top-tier publications
Various PR events + brand activation services surrounding the relaunch of Organized Jane, her books, product reveals, and courses, which included securing speakers + panelists, sponsors, media + influencer invites, and pre + post event coverage
Carefully selected influencers to promote Jane’s books, products, and services via a variety of activities
Secure placements in gift guides and product roundups
In-person and virtual appearances at appropriate conferences + expos
Assist in the development of Jane’s next book proposal
Handle incoming media inquiries

organized jane has been featured in:

Organized Jane Logos

“I am a professional organizer and I am continually impressed with the level of organization that Lena Rose PR has.

From consistent reports, to timely communication, it is all very impressive. With Lena Rose PR, I have been able to garner over 3 billion press impressions to promote my books, products, events and speaking gigs. TV appearances have been a big part in helping me be positioned as an expert in my field, and we are always collaborating to evolve and grow my brand. I am very thankful for the hard work and dedication that Lena Rose Pr and team have done for my brand.”