TSHANE JOHNSON

case study

Key Results

Positioned TShane Johnson as a household name

Over 40 million+ impressions

Exceeded fundraising goals

Consistent talk show guest appearances

The client

TShane Johnson is a Marine veteran, Rotarian, business owner, best-selling author, motivational speaker, coach, and father. When he was younger, he died three times after a terrible motorcycle accident by Corona, CA. He was driving when a gang ran him off of the road; he crashed into a wall. He was bleeding out, but somehow managed to drag himself to a nearby fire station. They called in an airlift and he flatlined thrice. In addition to this traumatic early-life experience, he also overcame two years of being homeless on the East Coast. Eventually, he became the CEO of an extremely successful start-up mortgage company.

To share his story with the world and give back, TShane started Hike Across America, running from coast to coast to inspire the homeless, veterans, and local communities while raising awareness about veteran suicides.

TShane Johnson completing Hike Across America

Marine Corps Veteran TShane Johnson in the city

The situation

We discovered TShane’s moving story online, and blindly reached out to him to learn more about how we could support his incredible work for Hike Across American and veterans. He was gearing up to start his fourth Hike Across America tour, where he covers 22 miles each day along the East Coast, stopping to speak at many notable venues. All proceeds benefit the Gary Sinise Foundation's R.I.S.E program, which is building specially adapted smart homes for our most severely wounded heroes.

He then told us that on the tour, he planned to break the Guinness World Record for the fastest one-mile time carrying a 100-lbs pack; additionally, he was working to release his next book. We knew we had to be a part of this inspirational journey!

We are thrilled that through our media relations strategy, TShane Johnson was able to raise thousands of dollars for his organizations of choice.

We secured brand partnerships and consistent talk show guest appearances for TShane in top markets across the country, including spots on Good Day DC, Good Day Charlotte, and BEONDTV’s The Carlos and Lisa Show. TShane was also profiled in Chef Robert Irvine’s Magazine, and provided expert commentary in a variety of top-tier online publications such as Livestrong.com and The Gentleman Racer.

He challenged the Guinness World Record for fastest one-mile time carrying a 100-lbs pack. He broke the record, and he’s now gearing up to break the world record for most push-ups in a 12-hour period: for which we will create an additional PR campaign.

Lena Rose PR implemented the following:

Streamline messaging across marketing + press materials for TShane Johnson and Hike Across America
Strategic national media outreach working a variety of angles including entrepreneurship, parenting, author and founder profiles, health and fitness, and more
Implement PR tactics for events in each city along the Hike Across America tour
Work side-by-side with TShane’s sponsors, including Hyatt
Collaborate with like-minded businesses + brands
Intentional book reviews in top-tier publications
Assist in the development of TShane’s next book proposal
Secure pre- and post-event coverage surrounding TShane’s Guinness World Record performance
Handle incoming media inquiries

tshane johnson has been featured in:

TShane Johnson Logos

“Having Lena Rose PR was a game changer for my brand.

We were able to partner with some of the biggest brands in the world thanks to the team. We reached over 40 million PR hits and raised thousands in our PR campaign effort to support organizations like Hyatt and the Gary Sinise organization. It seemed like everyday I was on another TV show, radio station, or magazine publication. Thank you so much to Lena rose PR and everything you have done for my company and my personal brand. You are a rock star that helps make Rock Stars!”